AD Nauseam: The FTC’s Review of the Green Guides and Things to Consider with Sustainability Promises

On today’s episode of Ad Nauseam, Amy and Daniel cover two topics – the FTC’s review of the Green Guides and a recent NAD decision involving baby wipes that promised they are better for the planet. They will discuss: (1) Are the FTC’s expectations for green claims changing? (2) Is NAD’s approach in line with the FTC approach? (3) What should advertisers do to reduce risk when making green claims?