AD Nauseam: Senses Working Overtime

On today’s episode of AD Nauseam, Amy and Daniel explore how advertisers can substantiate sensory claims—such as taste, smell, and feel—through rigorous testing, with a focus on guidance from the ASTM E1958 standard and decisions from the National Advertising Division (NAD). They’ll also discuss key cases involving recognizable brands, emphasizing the importance of clear comparisons, appropriate test design, and statistical validity.

Questions & Comments: amudge@bakerlaw.com or dkaufman@bakerlaw.com