AD Nauseam: Name Games – When Branding Becomes a Claim

On today’s episode of AD Nauseam, Amy and Daniel explain when trade names can be treated as advertising claims and challenged as misleading, focusing on how the FTC and NAD handle expressly false versus implied claims. They highlight key cases, especially in health and wellness, and offer practical guidance on when bold or hyperbolic names are allowed and when a name change may be required.

Questions & Comments: amudge@bakerlaw.com or dkaufman@bakerlaw.com