AD Nauseam: Lost in Translation? Navigating Foreign Language Advertising

On today’s episode of AD Nauseam, Amy and Daniel examine the legal and practical challenges of foreign language advertising, focusing on how companies can effectively reach non-English-speaking consumers in the U.S. while remaining compliant with FTC guidance and state law requirements. They discuss the FTC’s expectation that disclosures be clear and conspicuous in the same language as the claims, highlight enforcement actions involving mismatched translations and deceptive practices, and explore additional considerations under state laws governing contracts, privacy notices, and industry-specific rules. The episode also offers practical takeaways on evaluating target audiences, ensuring linguistic consistency across materials, and avoiding common pitfalls when translating advertising content.

Questions & Comments: amudge@bakerlaw.com or dkaufman@bakerlaw.com